Women's Fashion (La Mode Illustree)
Artistafter
Heloise Leloir
(French, 1815–1874)
Date1864
Mediumetching and drypoint with watercolor on cream wove paper
Dimensionssheet: 36.2 x 26.2 cm (14 1/4 x 10 5/16 in.)
ClassificationsPrints
Credit LineGift of Mr. and Mrs. Hall James Peterson
Object number1982.174
Label TextIn 1838 the Parisian businessman Aristide Boucicaut opened a small shop called Bon Marché. Within two decades it grew into the world’s first major department store. Offering fixed prices and the first “money-back guarantee,” a substantial segment of Boucicaut’s customers reflected a new and influential consumer, middle-class women. La Mode Illustrée, an early fashion magazine, featured at least one hand-colored fashion plate in each issue. Showcasing ready-to-wear attire available at stores like Bon Marché, these prints were among some of the first mainstream image-based advertising directed at women.On View
Not on view
